A Company Attempting to Be Successful with a Broad Differentiation

Multiple Choice

A company attempting to be successful with a broad differentiation strategy has to

A) study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for.
B) incorporate more differentiating features into its product/service than rivals.
C) concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created) .
D) over-differentiate so that product quality, features, or service levels exceed the needs of most buyers.
E) concentrate on offering advanced features, whether or not they have value to the customers, to create unique products.