A Broad Differentiation Strategy Works Best in Situations Where

Multiple Choice

A broad differentiation strategy works best in situations where

A) technological change is slow-paced and new or improved products are infrequent.
B) buyer needs and uses of the product or service are very similar.
C) buyers incur low costs in switching their purchases to rival brands.
D) buyers have a low degree of bargaining power and purchase the product frequently.
E) buyer needs and uses of the product or service are diverse.