Successful Broad Differentiation Allows a Firm to

Multiple Choice

Successful broad differentiation allows a firm to

A) be the industry's best-cost provider.
B) set the industry ceiling on price.
C) avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
D) command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.
E) take sales and market share away from rivals by undercutting them on price.