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A Route to Take in Developing a Differentiation Advantage Includes

Question 87

Multiple Choice

A route to take in developing a differentiation advantage includes


A) incorporating product attributes and user features that raise the buyer's overall costs, but keep the price minimal.
B) incorporating tangible features that add functionality, and increase customer satisfaction with the product specifications, functions, and styling.
C) signaling value by targeting sophisticated buyers.
D) incorporating intangible features that enhance buyer satisfaction in economic ways.
E) emphasizing high quality and performance of products through a standard and simple, no-fuss packaging.

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