Match Each of the Organizations/companies Below to Its Competitive Strategy

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The Answer is Canada Goose: A focused differentiation strategy the strategic target is a narrow market niche where buyer needs and preferences are distinctively different. Through small-scale production or custom-made products, it focuses on product features and attributes that appeal specifically to niche members. Its marketing emphasis is on communicating how a product offering does the best job of meeting niche buyers' expectations. So it calls for staying committed to serving the niche better than rivals without blurring the firm's image by entering other market segments or adding other products to widen market appeal.
Clinícasdel Azúcar: A focused low-cost strategy - aims at securing a competitive advantage by serving buyers in the target market niche at a lower cost and lower price than those of rival competitors. This strategy has considerable attraction when a firm can lower costs significantly by limiting its customer base to a well-defined buyer segment. [See Illustration Capsule 5.2]
Trader Joe's: A best-cost strategy - creates competitive advantage by giving buyers more value for the money-delivering superior quality, features, performance, and/or service attributes while also beating customer expectations on price, possesses the capability to incorporate attractive or upscale attributes at a lower cost than rivals. [See Illustration Capsule 5.4]
Prada: A broad differentiation strategy - (1)creates product features that appeal to a wide range of buyers, (2)improves customer service or adds extra services, (3)invests in production-related R&D activities, (4)strive for innovation or technological advances, (5)pursues continuous quality improvement, (6)increases marketing and brand-building activities, (7)seeks out high-quality inputs, and (8)emphasizes human resource management activities that improve the skills, expertise, and knowledge of company personnel.
Vanguard: A broad low-cost provider strategy - tends to work best when the products of rival sellers are essentially identical and are readily available from several sellers. Commodity-like products and/or ample supplies set the stage for lively price competition; in such markets, it is the less efficient, higher-cost companies that are most vulnerable. [See Illustration Capsule 5.1]

Match Each of the Organizations/companies Below to Its Competitive Strategy

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Match Each of the Organizations/companies Below to Its Competitive Strategy

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