Bumble, a Digital Dating Site Where Women Make the First

Multiple Choice

Bumble, a digital dating site where women make the first move, specifically uses which strategic weapon in its offensive arsenal?

A) pursuing disruptive product innovations to create new markets
B) adopting and improving on the good ideas of other companies or rival firms
C) using hit-and-run guerilla warfare tactics to grab market share from distracted or complacent rivals
D) launching a preemptive strike to capture an industry's limited resources or capture a rare opportunity
E) offering an equally good or better product at a lower price than rivals