The Strategic Impetus for Forward Vertical Integration Is to

Multiple Choice

The strategic impetus for forward vertical integration is to

A) gain better access to end users and better market visibility.
B) achieve the same scale economies as wholesale distributors and/or retail dealers.
C) control price at the retail level.
D) bypass distributors and dealers and sell direct to consumers at the company's website.
E) build a core competence in mass merchandising.