When Should a Culture Be Changed as Rapidly as Can

Multiple Choice

When should a culture be changed as rapidly as can be managed?

A) Never, because the actions and behaviors needed to execute the new strategy successfully are well entrenched, and thus are not changeable
B) Only rarely, because it is natural for company personnel to cling to existing practices and to be wary of new approaches
C) When a company decides on any innovations to its products or services
D) When a strong culture is unhealthy or otherwise out of sync with the actions and behaviors needed to execute the strategy successfully
E) When the case for cultural reform is not credible, symbolic, nor substantive