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In Measuring Service Quality,the Perception Gap Is the Difference Between

Question 17

Multiple Choice

In measuring service quality,the perception gap is the difference between what customers ______.


A) expect to receive from a service and what they actually receive
B) expect to pay for a service and what they actually pay
C) are paid for a service and what it cost the supplier to provide that service
D) receive from a service and what the government requirements stipulate they should receive

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