In Which of the Following Situations Is It Easier to Restore

Multiple Choice

In which of the following situations is it easier to restore customer satisfaction through prompt service recovery efforts?

A) with a customer who has a long-term relationship with the organization and has been satisfied with its past performance
B) with a customer who is focused more on the transaction and has no prior relationship with the organization
C) with a customer who has a long-term relationship with the organization and has not been satisfied with its past performance
D) with a customer who is reluctant to trust the organization's performance