A Major Retailer Studied the Image of Two of Its

Multiple Choice

A major retailer studied the image of two of its units,a discount specialty store chain and an upscale specialty store chain,using a store positioning map technique.Each chain's images were clustered in separate quadrants.Which statement best explains this phenomenon?

A) Each chain has a distinct image.
B) Both chains appeal to the mass market.
C) Both chains appeal to the same target market.
D) Both chains are perceived as being upscale.