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  3. Study Set
    Retail Management
  4. Exam
    Exam 3: Strategic Planning in Retailing
  5. Question
    Which Target Market Strategy Is Most Complex in Terms of Planning
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Which Target Market Strategy Is Most Complex in Terms of Planning

Question 26

Question 26

Multiple Choice

Which target market strategy is most complex in terms of planning and implementation?


A) mass marketing
B) concentrated marketing
C) differentiated marketing
D) market niche

Correct Answer:

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