Multiple Choice
A retail firm owned by its customer members is a(n) ________.
A) consumer cooperative
B) franchise
C) independent vertical marketing system
D) fully integrated vertical marketing system
Correct Answer:

Verified
Correct Answer:
Verified
Q20: The overall process whereby one member of
Q21: Retailers use private labeling to generate channel
Q22: Both franchisees and leased department operators typically
Q23: Hotels,carpet cleaning,and fast-food franchises are examples of
Q24: Which of the following has developed because
Q26: When a chain retailer bypasses a wholesaler
Q27: A major competitive advantage of chains in
Q28: Under constrained decision making,a franchisor can exclude
Q29: Competition for new and existing retailers is
Q30: Both retail franchise cooperatives and consumer cooperatives