Multiple Choice
Which of the following is a not a disadvantage to a catalog-based direct marketer?
A) the inability to pinpoint specific customer segments through mailing lists
B) the effect of increases in postal rates and paper stock costs on profits
C) high clutter due to the large number of catalogs that are mailed
D) the inability to revise prices when catalogs are prepared months in advance of distribution
Correct Answer:
Verified
Correct Answer:
Verified
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