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    Business
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    Retail Management
  4. Exam
    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
  5. Question
    Which Customer Classification Is Least Likely to Respond to a Direct
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Which Customer Classification Is Least Likely to Respond to a Direct

Question 44

Question 44

Multiple Choice

Which customer classification is least likely to respond to a direct marketer's efforts?


A) regulars
B) nonregulars
C) trivial buyers
D) nonrespondents

Correct Answer:

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