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    Retail Management
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    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
  5. Question
    The Most Valuable Asset of a Highly Profitable Direct Marketer
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The Most Valuable Asset of a Highly Profitable Direct Marketer

Question 71

Question 71

Multiple Choice

The most valuable asset of a highly profitable direct marketer is generally its ________.


A) owned mailing lists
B) rented mailing lists
C) employees
D) inventory

Correct Answer:

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