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    Retail Management
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    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
  5. Question
    A Retailer Keeps an Updated Record of Its Customers' Purchases,method
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A Retailer Keeps an Updated Record of Its Customers' Purchases,method

Question 66

Question 66

Multiple Choice

A retailer keeps an updated record of its customers' purchases,method of payment,and size and color preferences.This illustrates ________.


A) the 80-20 principle
B) database retailing
C) direct marketing
D) Web retailing

Correct Answer:

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