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    Retail Management
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    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
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    Describe Four Measures That a Direct Marketer Can Use to Measure
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Describe Four Measures That a Direct Marketer Can Use to Measure

Question 63

Question 63

Essay

Describe four measures that a direct marketer can use to measure the results of a solicitation.

Correct Answer:

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Answered by ExamLex AI

1. Response Rate: This measures the perc...

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