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    Retail Management
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    Exam 8: Information Gathering and Processing in Retailing
  5. Question
    Data That Have Already Been Gathered for Purposes Other Than
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Data That Have Already Been Gathered for Purposes Other Than

Question 66

Question 66

Multiple Choice

Data that have already been gathered for purposes other than the problem or issue under study are ________.


A) secondary data
B) primary data
C) marketing research data
D) marketing information systems data

Correct Answer:

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