An Example of Primary Data to Determine the Effect of a 10

Multiple Choice

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

A) trade association unpublished research
B) public data which is filed by competitors for federal agencies
C) company sales reports that list sales at different price intervals over time
D) an experiment in which company personnel monitor sales in matched pairs of stores where prices differ by 10 percent on a systematic basis