Multiple Choice
The distinction between internal and external secondary data is based on the ________.
A) purpose of the data collection process (past research or new research project)
B) focus of the data (company or industry)
C) firm collecting the data (government or commercial research house)
D) source of the data (within or outside the firm)
Correct Answer:

Verified
Correct Answer:
Verified
Q98: A drug store chain customarily sells items,such
Q99: All surveys involve some form of interviewing
Q100: A retailer seeks to conduct a survey.It
Q101: In an effective retail distribution channel,information flows
Q102: A retailer with 1,000 credit accounts has
Q104: Databases can be generated by customer,vendor,and product
Q105: Retailers and their suppliers regularly exchange information
Q106: Which stage of the marketing research process
Q107: Design a survey instrument to be completed
Q108: Information is systematically gathered from respondents by