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    Retail Management
  4. Exam
    Exam 8: Information Gathering and Processing in Retailing
  5. Question
    A Retailer Seeks to Conduct a Survey
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A Retailer Seeks to Conduct a Survey

Question 100

Question 100

Multiple Choice

A retailer seeks to conduct a survey.It is important that interviewer bias be minimized.The retailer should utilize which survey technique?


A) observation
B) mail survey
C) telephone survey
D) personal survey

Correct Answer:

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