In Benchmarking,a Retailer ________

Multiple Choice

In benchmarking,a retailer ________.

A) compares its efficiency to those of comparable retailers
B) evaluates its performance relative to its plans
C) studies its customer satisfaction measure using the American Customer Satisfaction Index (ACSI)
D) sets its own standards and measures its performance based on the achievements of its sector of retailing, specific competitors, high-performance firms, and/or the prior actions of the company itself