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A Retailer Is Concerned About How Well Integrated His or Her

Question 90

Multiple Choice

A retailer is concerned about how well integrated his or her overall strategy is coordinated.While customer service is excellent and merchandise within the store is distinctive,parking adequacy is poor and merchandise selection is narrow.What type of retail audit should the retailer pursue?


A) nondisguised retail audit
B) disguised retail audit
C) vertical retail audit
D) horizontal retail audit

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