A+ Enterprises Has a Reputation of Reliability and a Winning

Multiple Choice

A+ Enterprises has a reputation of reliability and a winning customer service, qualities that helped to build this highly respected name brand over the last 15 years. Speaking at a recent business conference, Benjamin, the CEO of A+, told his audience, "We have built our reputation by changing little over the last several years, but consistently helping customers with great, caring service and a reliable product." Which type of strategy does A+ Enterprises use?

A) defensive strategy
B) merger approach
C) retrenchment strategy
D) growth strategy
E) stability strategy