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A Broad-Scope Strategy

Question 46

Multiple Choice

A broad-scope strategy: 


A) is vulnerable to the risk that market demand does not materialize as expected and/or changes over time.
B) opens the firm up to many different "fronts" of competition.
C) focuses the firm on producing customized products, localized business operations, and high levels of craftsmanship.
D) offers a way of reducing some competition-related risks.

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