Question 1

What is the difference between mass communication and the mass media?

Accepted Answer

The answer of What is the difference between mass communication...

Question 2

What is a heterogeneous audience?

Accepted Answer

The answer of What is a heterogeneous audience?...

Question 3

In the late 1970s and early 1980s,the yellow ribbon was a symbol for which of the following causes?

Accepted Answer

A) remembering the U.S.embassy hostages in Iran 
B) supporting the U.S.troops in the war on terror 
C) promoting AIDS awareness 
D) promoting breast cancer awareness

Question 4

Interpersonal communication is communication that you do with yourself within your own head.

Accepted Answer

A) True 
 B)False

Question 5

Following Hurricane Maria's destruction in Puerto Rico,approximately 90% of the island was without mobile phone service.

Accepted Answer

A) True 
 B)False

Question 6

When the cast of the popular TV show Glee performed a version of the musical The Rocky Horror Show,producers received extensive criticism for maintaining all the gay themes of the play.

Accepted Answer

A) True 
 B)False

Question 7

Luis has just woken up.He debates within his own head whether he would rather sleep in or attend his early morning class.Luis has been using which of the following types of communication?

Accepted Answer

A) intrapersonal communication 
B) interpersonal communication 
C) group communication 
D) mass communication

Question 8

In a television news broadcast,the sender would be which of the following?

Accepted Answer

A) the news anchor 
B) the large media company that owns the station 
C) the sources the anchor is interviewing 
D) all of these

Question 9

The book Seduction of the Innocent was about the dangers of which of the following types of media?

Accepted Answer

A) online pornography 
B) crime and horror comic books 
C) violent movies 
D) indecent rap videos

Question 10

The media industry is so varied that it is difficult to make broad generalizations to describe it at all levels from local to national.

Accepted Answer

A) True 
 B)False

Question 11

Which communication technology was first experimented with in the 1960s and 1970s?

Accepted Answer

A) printing 
B) radio 
C) television 
D) computer networks

Question 12

In a brief essay,explain James Potter's four major dimensions of media literacy and how people with higher levels of media literacy differ from those of lower media literacy.

Accepted Answer

The answer of In a brief essay,explain James Potter's four...

Question 13

The ______ model of mass communication looks at how audience members derive and create meaning out of media content.

Accepted Answer

A) transmission 
B) ritual 
C) publicity 
D) reception

Question 14

______ is a mass communication channel.

Accepted Answer

A) E-mail 
B) The Web 
C) A cell phone 
D) A fax

Question 15

Consumers with low levels of media literacy assume the media have large,obvious,and generally negative effects on the public at large.

Accepted Answer

A) True 
 B)False

Question 16

What is "fake news?"

Accepted Answer

A) exaggerated news that is presented in a satirical form 
B) news that is false because of either error or deliberate fabrication 
C) news that a media critic doesn't like 
D) all of these

Question 17

An example of mechanical noise would be when static keeps you from understanding a message on the radio.

Accepted Answer

A) True 
 B)False

Question 18

The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

Accepted Answer

A) transmission 
B) ritual 
C) publicity 
D) reception

Question 19

Different media channels can give messages different meanings.

Accepted Answer

A) True 
 B)False

Question 20

A face-to-face conversation that Jasmine has with Christina would be called which of the following types of communication?

Accepted Answer

A) intrapersonal communication 
B) interpersonal communication 
C) group communication 
D) mass communication

Exam 1: Living in a Media World: An Introduction to Mass Communication

What is the difference between mass communication and the mass media?

What is a heterogeneous audience?

In the late 1970s and early 1980s,the yellow ribbon was a symbol for which of the following causes?

Interpersonal communication is communication that you do with yourself within your own head.

Following Hurricane Maria's destruction in Puerto Rico,approximately 90% of the island was without mobile phone service.

When the cast of the popular TV show Glee performed a version of the musical The Rocky Horror Show,producers received extensive criticism for maintaining all the gay themes of the play.

Luis has just woken up.He debates within his own head whether he would rather sleep in or attend his early morning class.Luis has been using which of the following types of communication?

In a television news broadcast,the sender would be which of the following?

The book Seduction of the Innocent was about the dangers of which of the following types of media?

The media industry is so varied that it is difficult to make broad generalizations to describe it at all levels from local to national.

Which communication technology was first experimented with in the 1960s and 1970s?

In a brief essay,explain James Potter's four major dimensions of media literacy and how people with higher levels of media literacy differ from those of lower media literacy.

The ______ model of mass communication looks at how audience members derive and create meaning out of media content.

______ is a mass communication channel.

Consumers with low levels of media literacy assume the media have large,obvious,and generally negative effects on the public at large.

What is "fake news?"

An example of mechanical noise would be when static keeps you from understanding a message on the radio.

The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

Different media channels can give messages different meanings.

A face-to-face conversation that Jasmine has with Christina would be called which of the following types of communication?