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In Segmenting Markets in Countries Abroad,all of the Following Fundamental

Question 1

Multiple Choice

In segmenting markets in countries abroad,all of the following fundamental questions must be addressed except:


A) Is there a market segment in the potential export market that will value the product characteristics of the exporter's product?
B) Does the segment have various customers groups?
C) Is this market segment large enough to justify the costs of exporting?
D) Is this segment adequately served by existing domestic producers or other exporters?

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