Which Statement Does NOT Accurately Summarize the Physical Characteristics of a Message

Multiple Choice

Which statement does NOT accurately summarize the physical characteristics of a message?

A) Generally speaking, the greater the movement, the larger the picture, or the louder the sound, the more likely a consumer is to attend and comprehend something from a message.
B) Colour affects the likelihood of gaining a consumer's attention, but it rarely has an impact on comprehension.
C) Consumers derive meaning from both the actual text of a message and the visual presentation of the message, such as font styles.
D) Consumers display greater recall of an intended message when information is presented in intervals rather than in sequence.