Which Statement Does NOT Accurately Describe Message Receiver Characteristics

Multiple Choice

Which statement does NOT accurately describe message receiver characteristics?

A) Intelligent, well-educated consumers are more likely to accurately comprehend a message than are less-intelligent or less-educated consumers.
B) Highly involved consumers tend to pay more attention to messages and exert more effort in comprehending messages.
C) Consumers tend to like the familiar, but high levels of familiarity may actually reduce comprehension.
D) Left-brain-dominant consumers tend to be visual processors and favour images for communication.