Nina Is Attempting to Change Consumers' Attitudes Toward Her Restaurant

Multiple Choice

Nina is attempting to change consumers' attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food, because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, what is Nina attempting to change to enhance consumers' attitudes toward her restaurant?

A) consumer involvement
B) evaluations of product attributes
C) beliefs
D) motivations to comply