Salespeople Are Trained to Assess a Potential Customer's Attitude Toward

Multiple Choice

Salespeople are trained to assess a potential customer's attitude toward their company's offerings and to attempt to change this attitude if it is not positive. Salespeople are taught several techniques in their training that can help them accomplish this attitude change. Which term refers to a salesperson's attempt to change a prospective buyer's attitude?

A) persuasion
B) manipulation
C) conversion
D) closing