Which Statement Does NOT Accurately Describe Source Credibility

Multiple Choice

Which statement does NOT accurately describe source credibility?

A) Credible sources tend to be more persuasive than less credible ones, but this effect tends to hold true only in high-involvement situations.
B) According to the elaboration likelihood model (ELM) , one element of credibility, expertise, represents a peripheral cue in advertising.
C) Research results suggest that source expertise has the biggest influence of all source effects on consumer responses to advertisements.
D) Trustworthy sources can be persuasive even if they're not experts.