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    Exam 7: Attitudes and Attitude Change
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    Which Term Refers to the Basic Communication Model from a Traditional
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Which Term Refers to the Basic Communication Model from a Traditional

Question 70

Question 70

Multiple Choice

Which term refers to the basic communication model from a traditional advertising perspective?


A) one-to-one approach
B) many-to-one approach
C) one-to-many approach
D) many-to-many approach

Correct Answer:

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