Multiple Choice
Procter and Gamble gives products to mothers and encourages them to discuss them in a blog targeted to new mothers. The goal is to stimulate positive word-of-mouth communications about their products. What type of word-of-mouth is P&G trying to stimulate?
A) secondary
B) organic
C) amplified
D) scripted
Correct Answer:
Verified
Correct Answer:
Verified
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