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    Exam 12: Decision Making I: Need Recognition and Search
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    The Decision-Making Approach That Is Used Depends Heavily on the Amount
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The Decision-Making Approach That Is Used Depends Heavily on the Amount

Question 22

Question 22

True/False

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision.

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