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    Exam 12: Decision Making I: Need Recognition and Search
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    Which Term Refers to the Situation in Which Consumers Are
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Which Term Refers to the Situation in Which Consumers Are

Question 44

Question 44

Multiple Choice

Which term refers to the situation in which consumers are presented with so much information they cannot assimilate it all?


A) saturation
B) selective exposure
C) information overload
D) overexposure

Correct Answer:

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