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    Exam 12: Decision Making I: Need Recognition and Search
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    Perceived Risk Refers to the Perception of the Negative Consequences
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Perceived Risk Refers to the Perception of the Negative Consequences

Question 6

Question 6

True/False

Perceived risk refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.

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