Many Sales Managers Are Assessing Whether Equipping Their Sales Force

Multiple Choice

Many sales managers are assessing whether equipping their sales force with tablets, such as Apple's iPad or Samsung's Galaxy, will be beneficial. The managers will make mental assessments of the features available and the benefits they offer as well as the value provided by those benefits. What is the term for this thought process?

A) decision rules
B) determinant criteria
C) judgments
D) feature analyses