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    CB Study Set 1
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    Exam 15: Consumer Relationships
  5. Question
    Switching in a Consumer Behaviour Context Refers to the Times
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Switching in a Consumer Behaviour Context Refers to the Times

Question 1

Question 1

True/False

Switching in a consumer behaviour context refers to the times when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion.

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