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    Exam 15: Consumer Relationships
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    Alice Would Like to Change Dentists, but She Dreads the Time
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Alice Would Like to Change Dentists, but She Dreads the Time

Question 50

Question 50

Multiple Choice

Alice would like to change dentists, but she dreads the time and effort it will take to find a new one. Which type of switching costs does this represent?


A) transactional
B) temporal
C) separation
D) procedural

Correct Answer:

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