Many of the Lowest-Priced Diamonds Are Sold by African Rebels

Multiple Choice

Many of the lowest-priced diamonds are sold by African rebels who use the profits to engage in genocide. LeeBrant is one retail jewellery store that sells only diamonds that are certified to be from "conflict-free" countries. One could say that LeeBrant has which of the following types of orientation?

A) production orientation
B) sales orientation
C) societal marketing orientation
D) market orientation