Multiple Choice
The manufacturer of Marlboro cigarettes has given Japan Tobacco the legal right to use its trademarks and patents to manufacture Marlboro cigarettes in Japan. For this right, Japan Tobacco pays a fee. To enter an international market, what did the manufacturer of Marlboro cigarettes use?
A) licensing
B) exporting
C) contract manufacturing
D) direct investment
Correct Answer:
Verified
Correct Answer:
Verified
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