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Head and Shoulders Shampoo Advertises Its Dandruff-Control Shampoo Worldwide Using

Question 146

Multiple Choice

Head and Shoulders shampoo advertises its dandruff-control shampoo worldwide using the same "boy meets girl" ad campaign, no matter where it wants to market its product. Which strategy is this an example of?


A) product and message extension
B) market substitution
C) product adaptation
D) one product, one message

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