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Proctor and Gamble, the Multinational Producer of Many Cleaning and Personal

Question 126

Multiple Choice

Proctor and Gamble, the multinational producer of many cleaning and personal care products, is using ethnographic research and in-depth interviews to determine how men use razors during shaving. What category do these research methods fall under?


A) secondary
B) primary
C) consensual
D) random

Correct Answer:

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