Multiple Choice
A market is best described as people or organizations that have which of the following?
A) money to pay for a service
B) a medium of exchange and products they desire
C) needs and wants, ability, and willingness to buy
D) communication, financial, and capital resources
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Which of the following would be most
Q21: A 19-year-old college student might be a
Q21: Market segmentation helps decision makers to more
Q22: Developing a positioning statement is a key
Q23: A portion of the automobile market loves
Q27: A mobile home manufacturer has decided to
Q28: Karry-Lite, the manufacturer of lightweight suitcases with
Q30: Single-variable segmentation is clearly more precise than
Q43: Clorox targets individuals who buy lots of
Q198: Marketers use demographic information to segment markets