Multiple Choice
A 19-year-old college student might be a "party animal" living in a dorm. Another student might be a husband with a small child and a full-time job. If you were in charge of a marketing program aimed at these men, what technique would be the easiest to employ that might help you to distinguish between them?
A) age cohort analysis
B) benefit segmentation
C) product differentiation
D) concentration
Correct Answer:
Verified
Correct Answer:
Verified
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