Multiple Choice
Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. What demographic segmentation variable has its manufacturer used to identify its target market?
A) gender
B) benefit
C) usage rate
D) family life cycle
Correct Answer:
Verified
Correct Answer:
Verified
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