Budweiser Beer Was One of the Official Sponsors of the 2010

Multiple Choice

Budweiser beer was one of the official sponsors of the 2010 World Cup soccer championship held in South Africa. As such, Budweiser beer was the only beer available in the soccer stadium where the games were played. South Africans were outraged because they equate drinking Bud to drinking water. In this case, which type of segmentation should have been primarily used?

A) geographic
B) economic
C) social
D) usage-rate