For Years, Chickens Sold in Grocery Stores Were Perceived to Be

Multiple Choice

For years, chickens sold in grocery stores were perceived to be a rather generic product-one brand of chicken was much like another. Then Maple Leaf Foods began an advertising campaign to tell consumers its brand of chicken was tenderer and a better choice. What did Maple Leaf bring to the marketing of chickens?

A) perceptual mapping
B) product differentiation
C) psychographic targeting
D) market innovation